Elite FIT
High-conversion landing page for a premium gym chain — enrollment acquisition via paid traffic with PAS structure and video social proof.
“The strength that transforms. The place that accelerates.”
The Challenge
Elite FIT is an expanding premium gym chain with 4 units in metropolitan São Paulo. Competition is fierce — international chains, boutique studios, and neighborhood gyms share the same audience. The challenge was to create a single landing page that would capture enrollments via paid campaigns (Meta Ads and Google Ads), communicate the chain's differentiators (Technogym equipment, included personal trainer, premium group classes), and convert cold visitors into qualified leads in under 60 seconds.
The Solution
We built a conversion-focused landing page with PAS structure (Problem-Agitation-Solution). Hero with silent looping video, above-the-fold CTA, and scarcity trigger ("Enrollments open until Friday"). Benefits section with "Elite vs. Common Gym" comparison, video social proof from real members, investment calculator with dynamic installments, and free trial class form with only 3 fields. Meta Pixel and GTM configured for micro-conversion tracking, active A/B tests on headline and CTA.