Dra. Ana Lima
Personal brand website for a nutritionist specialized in pregnancy and maternal-infant nutrition — warm aesthetic and journeys segmented by audience.
“Nutrition that cares for you at every stage of life.”
The Challenge
Dra. Ana Lima is a nutritionist specialized in maternal-infant and prenatal nutrition. With a clientele made up mostly of pregnant women, nursing mothers, and families with young children, she needed a site that conveyed gentleness, technical credibility, and accessibility. Her previous digital presence was just an Instagram profile, with no dedicated platform to capture qualified leads, separate in-person from online consultations, or distribute the educational content she produces.
The Solution
We developed a personal brand website with a soft aesthetic — pastel palette (powder pink, off-white, olive green), serif typography in headings, and minimal illustrations. The structure guides three distinct audiences: pregnant women, mothers, and families. Each audience has its own journey with specific services, segmented testimonials, and dedicated CTAs. Integrated Instagram feed, a first-consultation form with automated triage, and an availability calendar complete the experience.